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About Us

Since our inception in 1918 we have held true to our founding purpose of empowering South Africans to lead their best possible lives. We are a fully diversified financial services business
offering comprehensive and tailored financial solutions for a broad range of market segments, both locally and internationally.

We aspire to instill a performance-driven culture, while retaining our characteristically warm and traditional values-based mind-set. This combination ensures that we drive the business forward without compromising our ability to deliver a superior client-centric experience.

Ours is a culture rooted in sincerity, respect and care for one another and our extended communities. This culture we’ve fostered is focused on doing things right and doing them together. We believe in the power of collaboration, embracing diversity, celebrating our differences and building on our collective strength. We constantly encourage staff interaction, collaboration and team building at all levels and across all business units in our group. Externally, community involvement, volunteerism, giving beyond ourselves all play an essential role in our culture.

This is what makes us Wealthsmiths™.