The Makro model is unusual in that it sells General Merchandise primarily to retail customers while much of its Food and Liquor is sold to wholesale customers, although increasingly retail customers are taking advantage of the low food prices afforded by the warehouse model. This blend gives the brand a robustness that enables it to trade comfortably through most economic cycles. The big-box warehouse club format with our no-frills approach keeps costs down and provides the platform for our high-volume, low-margin sales offering of quality branded merchandise.
Makro’s Value Proposition
Makro’s offerings are tailor-made to fit a variety of customer needs across all our merchandising categories.
Our Food offering caters to wholesale shoppers ranging from informal traders and grocery store owners to hoteliers, restaurateurs, offices and schools. Wholesalers account for the bulk of Makro’s food sales and most shop during the week for the convenience of our wide range of good-value, quality consumables. At weekends, our focus shifts to promoting good buys for retail food and grocery shoppers who can achieve substantial savings on their monthly household basket compared with other traditional food retail outlets.
Our Liquor offering also caters to both the retail and wholesale customer. Makro’s liquor outlets, immediately adjacent to our main stores, carry a range of standard and premium brands especially in wine, champagne, whisky and brandy. These products are sold at a low margin to maintain and grow our share of the market. At the same time we have maintained a strong presence in beer and budget brands for liquor wholesalers looking for good value.